Direct answer: Jewellery stores use WhatsApp to share catalogue designs, take enquiries and orders, book store visits and bridal consultations, send opted-in festive previews and remind gold savings scheme members about instalments, all from one official WhatsApp Business API number. With WhatsApp for jewellery stores on Mark360.ai, a Facebook catalog powers WhatsApp orders, an AI agent answers design questions and drips send scheme reminders with a Razorpay link. In India, utility messages cost ₹0.138 and marketing ₹0.94.
Key takeaways
- Connect a Facebook catalog of bridal and daily-wear designs so customers browse and order inside WhatsApp, and review every order with its products, status and total.
- An AI agent answers design, price-band and store-timing questions from your own knowledge base and hands buyers to the right showroom team in the shared inbox.
- A WhatsApp Form or the Appointment Booking agent books store visits and bridal consultations by branch, date and category, with a utility reminder the day before.
- Gold savings scheme instalment reminders can be utility templates only when they are plain account reminders with no offer; a Payment Reminder drip sends them with a Razorpay link and stops at maturity.
- Dhanteras, Akshaya Tritiya and wedding-season previews, birthday and anniversary wishes go only to opted-in contacts as marketing templates, and nothing ever promises a gold price or returns.
This guide is for independent jewellers, family-run showrooms and multi-branch jewellery chains that sell gold, diamond and silver jewellery in store and online. See also our WhatsApp for ecommerce and WhatsApp for salons guides. Every scenario below is an example setup, not a customer story.
Top WhatsApp use cases for jewellery stores
| Use case | Mark360 feature | Template category | Example trigger |
|---|---|---|---|
| Browse designs and order | Catalog and WhatsApp orders | Service (free-form, inside 24h) | "Show me bridal sets" |
| Design, price-band and timing questions | AI agent: General Support | Service | Customer messages first |
| Store visit or bridal consultation | WhatsApp Form or Appointment Booking agent | Utility (reminder) | Visit booked |
| Custom design enquiry | WhatsApp Form with a photo picker | Service or utility (template button) | "Custom order" button |
| Festive collection previews | Broadcast to a dynamic group | Marketing (opted-in only) | Dhanteras, Akshaya Tritiya, wedding season |
| Gold savings scheme instalments | Drip: Payment Reminder + Razorpay link | Utility (no offers) | Instalment due date field |
| Birthday and anniversary wishes | Drip: Birthday Offer | Marketing (opted-in only) | Date field on the contact |
| Reel comment to WhatsApp lead | Instagram comment-to-DM | Instagram DM, not a template | Comment PRICE |
| Order ready and review request | Utility template + Review Collection drip | Utility | Order marked ready |
"Service" means a free-form reply inside the 24-hour window that opens when the customer messages you. Outside it you need a Meta-approved template.
Why WhatsApp for jewellery works
Jewellery is a considered, high-value purchase. Buyers look at designs many times, ask family, and usually come to the showroom before they decide.
- Buyers want to see the piece. A catalogue link, a short video and a quick answer on weight or design move a buyer to a store visit faster than a phone call.
- Speed still matters. In a Harvard Business Review study (2011), companies that tried to contact a lead within an hour were nearly 7 times as likely to qualify it as those that waited longer. An AI agent replies at 11 pm during wedding season too.
- The relationship lasts years. Scheme instalments, birthdays, anniversaries and festivals give you reasons to stay in the chat, as long as customers opted in.
WhatsApp catalog and orders for jewellery stores
On Mark360.ai you connect a Facebook catalog, then review WhatsApp orders with the customer, order id, products, status and total, and export them. Catalog orders sit in their own list, separate from Razorpay payment links.
Example: a jewellery showroom in Surat uploads 60 bridal designs to its Facebook catalog in collections such as bridal necklace sets, bangles, mangalsutra and solitaire rings, with a design code and weight in each description.
How to set up the jewellery catalog
- Create the catalog in Meta Commerce Manager with clear photos on a plain background and a design code per item.
- Connect it in Mark360.ai under the catalog settings.
- If your catalogue shows prices, update them whenever your own rates change; many jewellers list "price on request" for heavy bridal pieces and share a price in the chat.
- Review new WhatsApp orders daily, confirm availability and size with the customer in the chat, and collect any advance with a Razorpay link.
Jewellers who also sell online can connect Shopify (WhatsApp for Shopify) and read our catalog sync guide.
AI agent for design and price-band questions
A WhatsApp AI agent on Mark360.ai answers from the knowledge base you upload, in English and Hindi, and hands off to a person. Start from the General Support template.
How to set up the jewellery agent
- Upload store timings, branch addresses, your exchange and buyback policy as you state it, design categories, weight bands and how pricing works at your store.
- Tell the agent never to quote a gold rate or a final price, and to offer a store visit or a person instead.
- Add tags such as bridal-interest, daily-wear, solitaire and scheme-member from what the customer asks.
- Set the hand-off: anyone asking for a final price, a custom design or a person goes to the right team in the shared team inbox.
Example chat (service replies inside the 24-hour window)
Customer: Do you have lightweight gold necklaces for daily wear?
Agent: Yes, we have a daily-wear collection in light,
medium and heavy weight bands. Prices depend on
the design and our rate on the day.
[See designs] [Book a store visit] [Talk to us]
Customer: Talk to us
Agent: Connecting you to our daily-wear team now.More in our WhatsApp AI agent guide. Plan note: the AI support agent is on Scale+ ($99/mo); the no-code chatbot builder starts on the Free plan.
Store-visit and bridal consultation booking
WhatsApp Forms (Flows) are multi-screen forms inside WhatsApp with text, date, dropdown, choice, opt-in and photo pickers, plus If/Switch logic. Submissions are listed per Form, with export.
Example: a three-branch jeweller sends a "Book a store visit" button that opens a three-screen Form.
How to build the store-visit Form
- Screen 1, "Visit": branch dropdown, preferred date and a morning, afternoon or evening choice.
- Screen 2, "Interest": category choice (bridal, daily wear, solitaire, silver, custom design), occasion and wedding date if bridal.
- Screen 3, "You": name, an optional photo picker for a reference design and an opt-in field ("Send me new collections and festive updates on WhatsApp"), unticked by default.
- If/Switch: "Bridal" routes to the bridal team and books a longer consultation; "Custom design" goes to the custom-orders team.
Prefer chat booking? The Appointment Booking AI agent offers open slots and writes them into the appointment calendar, and the Appointment Reminder drip follows up. The Scale plan includes 2 Forms.
Category: UTILITY Name: jewel_visit_reminder
Hi {{1}}, a reminder of your {{2}} appointment at our
{{3}} store tomorrow at {{4}}. Our team will keep your
shortlisted designs ready.
[Button: Confirm] [Button: Reschedule]Or adapt our 24-hour reminder template.
Opted-in festive broadcasts: Dhanteras, Akshaya Tritiya and wedding season
Broadcasts send an approved template to dynamic groups built from tags and custom fields, now or scheduled, and only to opted-in contacts.
Example: a week before Dhanteras, the store sends a preview of its new bridal collection to the dynamic group "tag bridal-interest + opted in", and a separate daily-wear preview to "tag daily-wear + opted in". The same pattern works for Akshaya Tritiya and the wedding season.
Category: MARKETING Name: jewel_festive_preview
Hi {{1}}, our {{2}} collection is now at our {{3}} store.
See the designs here or book a visit to try them on.
[Button: View designs] [Button: Book a visit]
[Button: Stop updates]Adapt the festival offer templates such as the Diwali edit preview. Keep gold rates and price-rise claims out of broadcasts. See our broadcast guide.
Gold savings scheme instalment reminders
Many jewellers run monthly gold savings schemes. Mark360.ai's Payment Reminder drip preset can remind enrolled members before each instalment, with a Razorpay payment link tracked as paid, pending or failed.
Which category? Meta's template categorization rules allow utility only for non-promotional messages specific to the user's account or transaction, and list a monthly payment reminder as an example. A plain instalment reminder for an enrolled member fits; a bonus, a festive offer or a "join our next scheme" line makes it marketing, because renewals and offers are excluded.
How to set up the scheme reminder drip
- Import members with custom fields: scheme name, member number, instalment number and next due date (Google Sheets can sync them to contacts).
- Start the Payment Reminder preset 3 days before the due date, with a second step on the due date if unpaid.
- Set the sending window, for example 10 am to 7 pm, Monday to Saturday.
- Stop when: the instalment is paid, the final instalment is done (tag "scheme-matured"), or the member opts out.
Category: UTILITY Name: jewel_scheme_instalment_due
Hi {{1}}, instalment {{2}} of your {{3}} plan
(member no. {{4}}) is due on {{5}}. You can pay with
the link below or at the store.
[Button: Pay instalment]Keep scheme terms, benefits and any value statements in your own written scheme documents; the bot should never promise returns or a gold price. Compare our payment link template and payment received template.
Birthday, anniversary and review drips
Drip sequences send approved templates in steps, with start and stop conditions, sending days, a time window and an enter-once option.
Example: Birthday Offer preset for opted-in customers with a birthday or anniversary date field: one wish 7 days before with a store-visit button, and a reminder on the day. Because it invites a visit, it is a marketing template.
Category: MARKETING Name: jewel_anniversary_wish
Hi {{1}}, happy anniversary in advance from all of us
at {{2}}. Visit us this week to see our new couple
bands and gifting collection.
[Button: Book a visit] [Button: Stop updates]After a purchase or a finished custom order, send a utility "order ready for collection" update, then the Review Collection preset asks about that visit. See our drips guide.
Click-to-WhatsApp ads and Instagram comment-to-DM for jewellery
Build a Click-to-WhatsApp ad in Meta Ads Manager for a bridal collection; the chat lands on your number and the AI agent or Form takes over.
On Instagram, a reel comment such as PRICE can trigger a DM with the design code, weight band and a "Book a visit" button, then an opt-in block asks for a WhatsApp number (Instagram lead capture). See our comment-to-DM funnel guide.
Follow-to-unlock: a follow-to-unlock DM may unlock content such as a bridal lookbook. Never put prizes or discount codes behind a follow. It is safer than follower sites, but it is not risk-free.
Team inbox for showroom staff
The shared team inbox holds WhatsApp and Instagram chats in one place. Create teams such as Bridal, Daily wear, Custom orders and Schemes, assign chats with round-robin and set working hours with an away reply. Branches that use Zoho CRM can create WhatsApp leads there. Read our team inbox guide.
A complete jewellery WhatsApp journey (sample automation flow)
- Capture: a Click-to-WhatsApp ad, a reel comment, a QR code at the counter or the website chat widget.
- Answer: the AI agent shares catalogue designs and tags the interest.
- Book: the Form books a store visit or bridal consultation.
- Remind: a utility reminder the day before.
- Buy: a WhatsApp order or an advance by Razorpay link.
- Stay in touch: scheme reminders, birthday wishes and opted-in festive previews.
Workflow nodes: entry when the visit Form is submitted → condition (category bridal?) → assign to the Bridal team and tag "bridal-interest", else tag "daily-wear" → WhatsApp message (visit confirmation) → delay until the day before → WhatsApp message (reminder) → wait-for-event (order or payment) → tag "customer". Stop: the visit is cancelled or the contact opts out.
Set up jewellery WhatsApp automation free. Connect your number on Mark360.ai, link your catalog and build your store-visit Form. No credit card. Start free at app.mark360.ai
How much does WhatsApp cost for a jewellery store?
On Mark360.ai in India, a utility message is ₹0.138 and a marketing message ₹0.94. Since 1 October 2026 each number gets 1,000 free service messages a month. Plans: Free $0, Scale $19/mo billed quarterly, Scale+ $99/mo, Enterprise custom (pricing).
Example arithmetic, not a forecast: 600 utility messages (scheme reminders, visit reminders, order updates) × ₹0.138 = ₹82.80, plus 900 marketing messages (one Dhanteras preview and birthday wishes) × ₹0.94 = ₹846.00, makes ₹928.80 in messages a month, plus your plan. Try the pricing calculator or read WhatsApp API pricing in India.
If a buyer comes from a Click-to-WhatsApp ad on the mobile app and you reply within the service window, Meta's pricing rules open a free entry point window of up to 7 days.
Compliance checklist for jewellery WhatsApp
- Opt-in first: collect it in the Form, the Instagram opt-in block or at the counter, as WhatsApp's Business Messaging Policy requires, before any broadcast or drip.
- Match the category: visit reminders, order updates and plain instalment reminders are utility; previews, wishes and scheme renewals are marketing (templates guide).
- No gold-rate, price-rise or returns promises in the bot, templates or broadcasts.
- Honour opt-outs with a STOP keyword and a "Stop updates" button.
- Protect your quality rating (why numbers get banned).
Summary: WhatsApp for jewellery stores in one paragraph
A WhatsApp setup for a jewellery store is one official WhatsApp Business API number. A Facebook catalog powers WhatsApp orders, an AI agent answers design and price-band questions and hands buyers to the right showroom team, a Form books store visits and bridal consultations, a Payment Reminder drip sends plain utility instalment reminders with a Razorpay link until the scheme matures, and festive previews and birthday wishes reach only opted-in customers.
Why Mark360.ai for jewellery stores
Mark360.ai is an Official Meta Business Partner on the WhatsApp Cloud API, founded in 2024 in Surat. One workspace covers the catalog and WhatsApp orders, AI agents, Forms, the calendar, drips, broadcasts, Razorpay links and a WhatsApp and Instagram inbox, with no setup fee. Comparing tools? See Mark360 vs Wati or vs Interakt.
Set up jewellery WhatsApp automation free. Connect your number on Mark360.ai, link your catalog and build your store-visit Form. No credit card. Start free at app.mark360.ai