WhatsApp templates

Clinic and healthcare WhatsApp templates

Clinical updates the patient already booked are utility. A paid checkup package is marketing. Do not put diagnosis details or test values in the template body. WhatsApp is not the chart.

An appointment reminder can name the clinic, the doctor, and the time. It should not name the condition. A lab-report message can say the report is ready and link to a login. It should not say 'your cholesterol is high' in the template.

The annual checkup template is a promotion. Submit it as marketing, and do not send it on the heels of a lab result as if it were part of the report. Patients can tell, and reviewers can too.