Utility template

Clinic appointment tomorrow

Meta category: Utility

Utility templates confirm or update something the person already asked for: an order, a booking, an appointment, or a payment they owe on an existing invoice. A discount, a new product, or a 'while you are here' line moves the template into marketing.

The patient already has this appointment. Reminding them of the time and the doctor is utility. The condition they are coming in for stays out of the message.

Template body

Hi {{1}}, your appointment with {{2}} at {{3}} is tomorrow at {{4}}. Please reach the reception 10 minutes early. This message does not include clinical details.

Sample values

Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.

VariableSample
{{1}}Meera
{{2}}Dr. Iyer
{{3}}Northwind Clinic, Andheri
{{4}}4:30 pm

Buttons

  • I will attend

    Quick reply

  • I need to reschedule

    Quick reply

When to use it

Send it the day before, to the number on the booking. Name the doctor and the branch. Do not name the department if that department reveals a condition the patient has not agreed to see on a lock screen. 'Dr. Iyer at the Andheri clinic' is enough.

The 10-minute line has to be true for that branch. If the doctor is running a camp at another site, do not send this template. Send a reschedule note instead.

Tips for getting it approved

  • No symptoms, no test names, no medicine names in the body or the samples.
  • Reschedule must reach the front desk, not a marketing bot.
  • Do not add a checkup package to a reminder.

Frequently asked questions

Can I name the department?

Only when it does not disclose a condition, and the patient expects it. A lock screen that says a psychiatry or fertility clinic can be a privacy problem. When in doubt, use the doctor and the branch.

Is a reminder allowed without a new opt-in?

A utility reminder about an appointment they booked is the standard case. You still need their WhatsApp number from that booking, and you still cannot bolt a promotion onto it.