WhatsApp templates
Abandoned cart WhatsApp templates
A cart message only works if it names the item the person actually left and gives them a straight way back. These six are written for that, with the Meta category called out so a promo is not submitted as a utility template.
Send the one-hour reminder while the session is still warm. Use the low-stock and price-drop versions only when the inventory system can prove the claim. A 'only 2 left' line that is not true is both a bad customer experience and a likely rejection.
The unfinished COD checkout is the one utility template in this set, because the shopper already chose cash on delivery and stopped on the confirmation step. Everything else here is marketing: it asks the person to come back and buy.
Marketing
Cart reminder after one hour
One-hour abandoned cart WhatsApp template with name, product, store, and hold-time variables, plus a return-to-cart button. Marketing category.
Open templateMarketing
Low stock on the cart item
WhatsApp template that tells a shopper how many units of their cart item are left, with a checkout button. Submit it as marketing.
Open templateMarketing
Free-shipping shortfall
WhatsApp marketing template for carts just under the free-shipping threshold, with the amount left and a cart link.
Open templateUtility
COD checkout not confirmed
Utility WhatsApp template asking a shopper to confirm an unfinished cash-on-delivery checkout, with order draft id and amount. No discount.
Open templateMarketing
Price drop on a cart item
Marketing WhatsApp template for a cart item whose price fell, with the old price, the new price, and a checkout link.
Open templateMarketing
Wishlist item back in stock
Marketing WhatsApp template for a waitlisted product that is available again, with size, store, and a product link.
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