Marketing template
Price drop on a cart item
Meta category: Marketing
Marketing templates promote, recommend, or try to bring someone back. Meta bills them as marketing messages. The person needs a valid opt-in, and the copy cannot be dressed up as a shipping or payment update.
A price drop is an offer to buy. It is marketing even when the person left the item in the cart yesterday.
Template body
Hi {{1}}, the price of {{2}} in your cart dropped from {{3}} to {{4}}. The new price is on the product page.Sample values
Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.
| Variable | Sample |
|---|---|
| {{1}} | Kavya |
| {{2}} | the stoneware dinner set |
| {{3}} | Rs 2,400 |
| {{4}} | Rs 1,999 |
Buttons
See the new price
Website link
https://kilnco.example/cart/{{1}}
Sample: https://kilnco.example/cart/7730
Not interested
Quick reply
When to use it
Send this when a SKU in an open cart is repriced downward, once per drop. If the price goes back up before you send, do not send. The template promises a drop, and the page behind the button has to show {{4}}.
Do not use it for a coupon that applies only at checkout while the product page still shows the old price. That mismatch is what customers screenshot, and it is what reviewers test.
Tips for getting it approved
- Both prices belong in variables. Hardcoding Rs 1,999 means a new submission every time the sale changes.
- The button label should say the price, not 'Buy 50% off' unless the sample math is actually 50%.
- Include a decline button so the opt-out is one tap.
Frequently asked questions
Can I say how long the lower price lasts?
Only with another variable fed from the promotion end time. A fixed 'today only' in the approved text will be wrong the next time you use it.
Does the old price have to be the MRP?
It has to be a price the customer could have paid, such as the price when they added the item. An invented higher MRP is a misleading claim.