Marketing template
Free-shipping shortfall
Meta category: Marketing
Marketing templates promote, recommend, or try to bring someone back. Meta bills them as marketing messages. The person needs a valid opt-in, and the copy cannot be dressed up as a shipping or payment update.
Telling someone to add items so shipping becomes free is an offer. It is marketing, even when the threshold is a standing store rule rather than a festival code.
Template body
Hi {{1}}, your cart at {{2}} is {{3}} short of free shipping. Add something small, or check out and pay the delivery fee.Sample values
Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.
| Variable | Sample |
|---|---|
| {{1}} | Neha |
| {{2}} | Daily Grind Coffee |
| {{3}} | Rs 85 |
Buttons
Review cart
Website link
https://dailygrind.example/cart/{{1}}
Sample: https://dailygrind.example/cart/1902
I will pay shipping
Quick reply
When to use it
This fits stores with a published free-shipping line, such as free delivery over Rs 499. Calculate {{3}} from the live cart. Do not round it into a friendlier number, and do not send it when the cart is already over the line.
The second button matters. Some people would rather pay Rs 40 shipping than hunt for a filler product. If they say so, stop the cart sequence and let them check out on their own.
Tips for getting it approved
- Mention that they can also just pay the delivery fee. A template that hides the alternative looks like a trick.
- Do not invent a limited-time shipping waiver in the body if the threshold is permanent.
- Use an INR sample. A dollar figure on an India storefront confuses the review.
Frequently asked questions
Can the shortfall variable include the currency symbol?
Yes. Put 'Rs 85' in the sample, including the currency, so the sentence reads naturally. Do not split rupees into their own variable.
What if free shipping changes during a sale?
Keep the threshold out of the approved text and pass the gap as {{3}}. The template then survives a Diwali weekend when the line drops from Rs 499 to Rs 299.