Direct answer: The best WhatsApp marketing software in India is an official Meta partner that bundles campaigns, a team inbox and automation at a rupee price you can check. On pricing pages checked 17 October 2026, the main INR options were Mark360 (free plan; Marketing PRO ₹1,499/month), BotSpace (₹999/month), AiSensy (₹1,500/month), Wati (₹2,999/month) and Gallabox (₹2,999/month). Choose on Instagram support, AI agents, seats and per-message totals.
Key takeaways
- Use software built on the official WhatsApp Business Platform. Unofficial bulk senders put your number at risk of a ban.
- Your real monthly cost is the plan, plus per-message charges, plus add-ons such as AI agents, chatbot flows or extra seats.
- Entry prices checked on 17 October 2026: BotSpace ₹999, Mark360 Marketing PRO ₹1,499, AiSensy Basic ₹1,500, Wati Growth ₹2,999, Gallabox Basic ₹2,999, Picky Assist Starter ₹2,499 and Gupshup CX ₹5,000 a month.
- Only some vendors publish an all-in India per-message price: AiSensy ₹1.09 marketing / ₹0.145 utility, Interakt Starter ₹0.970 / ₹0.160, Mark360 ₹0.94 / ₹0.138.
- Instagram, AI agents and click-to-WhatsApp ads are where plans differ most. Check which plan tier unlocks each one.
- Mark360 puts WhatsApp and Instagram in one inbox, is an Official Meta Business Partner, and offers a free plan plus a 7-day free trial on Scale and Scale+.
We checked every price and feature on the vendor's own website on 17 October 2026. Where a vendor does not publish a rupee price, we say so instead of converting or guessing. Mark360 publishes this guide, so treat our own entry with the same scepticism as the rest and check the linked pages before you buy.
What WhatsApp marketing software does
WhatsApp marketing software sends approved template messages to customers who opted in, then helps your team answer the replies. A good tool covers four jobs: it connects your number to the official WhatsApp Business Platform, sends broadcasts and scheduled campaigns, automates replies and follow-ups, and gives agents a shared inbox for the conversations that come back.
The word "official" matters. Desktop "bulk sender" tools that drive the WhatsApp app or WhatsApp Web are not the Business Platform, and Meta can restrict numbers that use them. Our guide to official bulk WhatsApp messaging in India explains the difference. Every tool on this list works through Meta's official platform.
This guide is about choosing the software. For how to run the campaigns once you have it (segments, drips and timing), read WhatsApp marketing automation: campaigns, segmentation and drips.
The 10 best WhatsApp marketing software in India compared (2026)
Here are 10 official tools Indian teams shortlist most, with the entry price and trial each one publishes. Prices are monthly plan fees before GST. Per-message charges come on top unless noted.
| Tool | Meta partner status (as stated on its own site) | Entry price in India (official page, 17 Oct 2026) | Free plan or trial |
|---|---|---|---|
| Mark360 | Official Meta Business Partner | Free ₹0; Marketing PRO ₹1,499/month; Scale ₹1,999/month (published quarterly prices) | Free plan; 7-day free trial on Scale and Scale+ |
| AiSensy | Meta Business Partner badge on pricing page | Free Forever ₹0 (no broadcasting); Basic ₹1,500/month; Pro ₹3,200/month | Free Forever plan; 14-day free trial |
| Wati | Official Meta Business Partner | Growth ₹2,999/month billed monthly (₹2,699 quarterly, ₹2,199 annually), 3 users | 7-day free trial |
| Interakt | Meta Business Partner | Plan fee: see official pricing (it showed in USD when we checked) | 14-day free trial |
| Gupshup | Official Meta Business Solution Provider | CX platform ₹5,000/month + ₹0.32 per message + Meta charges | First 3 months free (limited-time offer, conditions apply) |
| Gallabox | Official Meta Business Partner and WhatsApp BSP | Basic ₹2,999/month billed quarterly, 3 users | Start free with trial credits |
| DoubleTick | Official Meta Technology Partner | No rupee price published: see official pricing (Starter $170/month billed yearly) | No free trial (demo) |
| BotSpace | Meta Business Partner | Free ₹0; Pro from ₹999/month (priced by engaged contacts) | Free plan |
| Picky Assist | Official Meta Business Partner | Free Forever ₹0; Starter ₹2,499/month | Free Forever plan |
| respond.io | Meta Business Partner | No rupee price published: see official pricing (Starter $79/month; Growth $159/month) | 7-day free trial |
Plan fees are only half the decision. This second table shows where the features most Indian marketers ask about actually sit:
| Tool | AI agents | Team inbox | Click-to-WhatsApp ads | |
|---|---|---|---|---|
| Mark360 | Yes. AI agent templates; AI support agent on Scale+ | Yes. Free plan includes Instagram DM and comment automation | Yes. WhatsApp and Instagram in one inbox | Yes |
| AiSensy | Add-on: AI Chat Agent ₹1,350/month | Ads on Instagram; no Instagram inbox listed on the pricing page | Yes. Owner + 5 agents on Basic | Yes. Ads Manager, from the Free plan |
| Wati | Yes. Astra AI agent builder and Wati AI in the inbox | Yes. Omnichannel inbox | Yes | Yes |
| Interakt | Add-on for Growth and Advanced | Yes. One channel on Starter, both from Growth | Yes. Unlimited agents | Yes |
| Gupshup | Bot Studio on the CX platform | Separate Instagram product | Yes. Multi-agent dashboard, up to 5 users | Not listed on the CX pricing page |
| Gallabox | Yes. AI agents on WhatsApp and Instagram from Growth (₹6,999/month) | Yes | Yes | Yes |
| DoubleTick | From the Pro + AI plan | Not listed on the pricing page | Yes. 5 agents on Starter | Yes. Conversions API optimisation is an add-on |
| BotSpace | Rex AI agent at ₹10 per resolution | Yes. One channel included, extra channel ₹750/month | Yes. 5 seats on Pro | Yes |
| Picky Assist | Yes. AI Agents product | Yes | Yes. Teambox | Not listed on the pricing page |
| respond.io | From Growth | Yes | Yes | Not confirmed on the pricing page |
"Not listed" means we could not find it on the vendor's pricing page on 17 October 2026. It does not mean the vendor lacks it, so ask them.
1. Mark360: best for WhatsApp and Instagram in one plan
Mark360 is an Official Meta Business Partner based in Surat. The WhatsApp marketing workflow runs from an approved template to an opted-in list, and replies land in the same team inbox as Instagram DMs and comments. The Free plan (₹0) includes Instagram DM and comment automation. Marketing PRO (₹1,499/month) adds the WhatsApp inbox with unlimited campaigns, contacts and templates. Scale (₹1,999/month) adds the no-code builder and the omnichannel inbox. You also get AI agent templates, click-to-WhatsApp ads and published India totals of ₹0.94 per marketing message and ₹0.138 per utility message. Scale and Scale+ come with a 7-day free trial. Compare tiers on Compare plans.
2. AiSensy: best for budget broadcasts with ads built in
AiSensy's Basic plan (₹1,500/month) includes broadcasting, a shared inbox for an owner and five agents, and a Click-to-WhatsApp Ads Manager. Its Free Forever plan doesn't include broadcasting. Chatbot flows (₹2,500/month) and the AI Chat Agent (₹1,350/month) are paid add-ons. See Mark360 vs AiSensy or our AiSensy alternatives guide.
3. Wati: best for support-led teams that also run campaigns
Wati Growth costs ₹2,999/month billed monthly, or ₹2,199/month billed annually, and includes three users with no extra seats on that tier. It bundles an omnichannel inbox (including Instagram), Wati AI and the Astra AI agent builder, with a 7-day free trial. Messages are billed on Wati's rate card. Compare on Mark360 vs Wati or read Wati alternatives in India.
4. Interakt: best for D2C stores that want unlimited agents
Interakt lists unlimited agents, a shared inbox, catalogs and click-to-WhatsApp ads, with a 14-day free trial. Starter lets you pick one channel (WhatsApp or Instagram), and Growth includes both. Its India Starter rates are ₹0.970 per marketing message and ₹0.160 per utility message. The plan fee showed in US dollars when we checked, so see Interakt's page for the rupee price. More in Interakt alternatives.
5. Gupshup: best for enterprises that need CPaaS scale
Gupshup's CX platform is ₹5,000/month (first three months free on a limited-time offer), plus a ₹0.32 Gupshup fee per message and Meta's charges. Incoming and outgoing messages are charged equally. It includes campaigns, Bot Studio and a multi-agent dashboard for up to five users. See Gupshup alternatives.
6. Gallabox: best for sales teams qualifying leads with AI
Gallabox Basic is ₹2,999/month billed quarterly for three users, with WhatsApp, Instagram and a web widget. AI agents on WhatsApp and Instagram start on Growth (₹6,999/month). It also offers click-to-WhatsApp ads tooling.
7. DoubleTick: best for larger teams that want a demo-led rollout
DoubleTick publishes US dollar plans only: Starter is $170/month billed yearly, with a team inbox (five agents), bulk broadcasts and segments. AI agents start on Pro + AI. It doesn't offer a free trial. You book a demo instead.
8. BotSpace: best low-cost entry for small brands
BotSpace has a free plan, and Pro starts at ₹999/month for up to 500 engaged contacts, with five seats. Each account includes one channel (WhatsApp or Instagram), and an extra channel is ₹750/month. Its Rex AI agent is charged at ₹10 per resolved conversation.
9. Picky Assist: best free-forever plan for automation tinkerers
Picky Assist offers a Free Forever plan (two users, 500 contacts) and Starter at ₹2,499/month. Plans cover WhatsApp, Messenger, Instagram and email, with Teambox, a chatbot builder and AI agents.
10. respond.io: best for multichannel teams billing in dollars
respond.io prices in US dollars: Starter $79/month and Growth $159/month. Broadcasts and AI agents start on Growth, so the entry plan is not a marketing plan. There's a 7-day free trial.
How WhatsApp marketing software is priced in India
A WhatsApp marketing bill has three parts: the plan fee, the per-message charge for each template you send, and add-ons such as AI agents, chatbot flows, extra seats or extra channels. Vendors present the message charge differently. Some publish one all-in India price, some add their own fee to Meta's charges, and some point you to a rate card.
| Vendor | India marketing message | India utility message | How it is shown |
|---|---|---|---|
| Mark360 | ₹0.94 | ₹0.138 | Total price per message on the pricing page |
| AiSensy | ₹1.09 | ₹0.145 | Per-message rate on the pricing page, effective 1 October 2026 |
| Interakt (Starter) | ₹0.970 | ₹0.160 | India row of the conversation pricing page |
| Gupshup CX | ₹0.32 Gupshup fee | ₹0.32 Gupshup fee | Plus Meta charges at actuals, per the CX pricing page |
| Wati, Gallabox, BotSpace, DoubleTick, Picky Assist, respond.io | See official pricing | See official pricing | Billed by rate card, wallet or Meta charges. Check each vendor |
To compare like with like, take your monthly marketing and utility volume and multiply it by each vendor's per-message price, then add the plan and the add-ons you would need. Our WhatsApp pricing calculator does this for Mark360. For a provider-by-provider fee breakdown, read the WhatsApp API pricing comparison.
How to choose WhatsApp marketing software: an 8-point checklist
- Official platform and Meta partner status. Confirm the tool connects through Meta's WhatsApp Business Platform and check its partner claim. Our guide to choosing a WhatsApp Business API provider covers this step in depth.
- Broadcasting on the plan you will buy. On some entry tiers, campaigns are excluded or capped.
- All-in per-message price. Ask for the India marketing and utility price per message, not just the plan fee.
- Seats. Count the agents who will reply. Some tiers hard-cap users, while others charge per seat.
- Instagram. If Instagram DMs drive enquiries, check whether they share the same inbox and plan as WhatsApp, or count as an extra channel.
- AI agents and chatbots. Check whether they are included, sold as an add-on, or billed per resolution or AI message.
- Click-to-WhatsApp ads. If you run Meta ads, check that ad leads land in the inbox with their source attached.
- Trial and billing. Look for a free plan or trial, rupee billing, UPI top-ups and quarterly or annual discounts.
Best pick by use case
- WhatsApp plus Instagram on one budget: Mark360, Interakt (from Growth), Gallabox or Wati.
- Lowest entry price: BotSpace Pro (₹999/month), Mark360 Marketing PRO (₹1,499/month) or AiSensy Basic (₹1,500/month). Check per-message totals too.
- Unlimited agents: Interakt.
- Enterprise and CPaaS: Gupshup or DoubleTick.
- Undecided between the big three? Read Wati vs AiSensy vs Mark360.
Start WhatsApp and Instagram marketing on Mark360
Mark360 is trusted by 100+ businesses and is an Official Meta Business Partner. Start on the Free plan to automate Instagram DMs and comments. Move to Marketing PRO (₹1,499/month) for WhatsApp campaigns, or try Scale free for 7 days for the omnichannel inbox and no-code builder. Connect your number, get a template approved, send a campaign, and answer every reply from one inbox. See pricing or compare plans.
