Short answer: Gupshup's self-serve WhatsApp API charges $0.001 per template or session message on top of Meta's fee, which suits developers building their own front end. If you want a ready inbox, broadcasts and chatbots without code, the main alternatives are Mark360 (free plan, Scale $19 a month billed quarterly), AiSensy (Basic ₹1,500 a month), Interakt (Growth ₹2,499 a month), Wati (Growth ₹2,999 a month) and Gallabox (Basic ₹2,999 a month billed quarterly).
Sources, checked 15 October 2026: www.gupshup.io/pricing, mark360.ai/pricing, aisensy.com/pricing, www.interakt.shop/pricing, www.wati.io/pricing, gallabox.com/pricing.
Gupshup pricing in 2026 (self-serve)
| Charge | Gupshup self-serve (checked 15 Oct 2026) |
|---|---|
| Gupshup fee, template message | $0.001 per message |
| Gupshup fee, session message (incoming and outgoing) | $0.001 per message |
| Media above 64 KB | Free |
| Voice calls (Gupshup fee) | $0.0001 per second |
| WhatsApp (Meta) fee | Billed at actuals by country and category |
| Service messages | First 1,000 free of WhatsApp fees; Meta charges service messages from 1 Oct 2026 |
Enterprise features and pricing are quoted by Gupshup's sales team.
Why teams look for a Gupshup alternative
- They want a no-code shared inbox, broadcasts and chatbot builder rather than an API to build on.
- They want a single monthly plan price in rupees instead of per-message platform fees on both directions.
- They want Instagram DMs in the same inbox as WhatsApp.
Gupshup alternatives compared
| Tool | Price (checked 15 Oct 2026) | No-code inbox and chatbots | Best for |
|---|---|---|---|
| Mark360 | Free $0; Scale $19/month billed quarterly; Scale+ $99 | Yes, bots included | WhatsApp + Instagram, AI agent |
| AiSensy | Free Forever ₹0; Basic ₹1,500; Pro ₹3,200/month | Inbox yes; chatbot add-on ₹2,500 | Budget broadcasts |
| Interakt | Growth ₹2,499; Advanced ₹3,499/month + taxes | Yes; branching bots on Advanced | Shopify and D2C |
| Wati | Growth ₹2,999; Pro ₹6,499/month | Yes | Support teams |
| Gallabox | Basic ₹2,999/month billed quarterly | Yes, AI credits included | AI agents and CRM |
Pricing deep dives: AiSensy, Interakt, Wati. Side by side: Mark360 vs Gupshup.
Cost example: Gupshup fee vs a flat plan
Our arithmetic from the listed fees: 20,000 outgoing template messages and 30,000 session messages (in and out) in a month is 50,000 × $0.001 = $50 in Gupshup fees, plus Meta's fees, plus whatever you spend to build and host your own inbox. On a flat plan such as Mark360 Scale ($19 a month billed quarterly) or AiSensy Basic (₹1,500 a month) you pay the plan plus Meta's fees, and the inbox is included. Model Meta's side with the WhatsApp API pricing calculator.
Migrating off Gupshup
- List your approved templates; re-submit them under the new provider (or start from our WhatsApp message templates library).
- Migrate the number: your WhatsApp Business Account stays with your Meta business.
- Point webhooks and CRM integrations to the new platform.
- Replace links and QR codes; make new ones with the free WhatsApp link generator.
Replace Gupshup with a no-code inbox on Mark360
Get the official WhatsApp Business API, a shared team inbox, broadcasts and chatbots on one plan, starting free.
Start free on Mark360 (no credit card) or book a demo and we will price your exact volume with you. Plans are on mark360.ai/pricing.
FAQs
How much does Gupshup charge for WhatsApp?
On self-serve, Gupshup charges $0.001 per template or session message plus Meta's WhatsApp fee at actuals (gupshup.io/pricing, checked 15 October 2026).
Does Gupshup charge for incoming messages?
Its self-serve page lists the $0.001 session message fee for outgoing and incoming text.
What is the best no-code Gupshup alternative?
Mark360 (free plan, chatbots and Instagram included), AiSensy for low-cost broadcasts, Interakt for Shopify, Wati for support teams, Gallabox for AI agents.
Is there a free Gupshup alternative?
Mark360 and AiSensy both have free plans. Meta's message fees still apply.
Can I move my WhatsApp number from Gupshup?
Yes. The WhatsApp Business Account belongs to your Meta business, so the number can be migrated to another provider.
Are WhatsApp service messages free in 2026?
Gupshup lists the first 1,000 service messages as free of WhatsApp fees; Meta charges service messages from 1 October 2026 after that.
Facts and prices above were checked on the cited official pages on 15 October 2026; confirm on the vendor site before you buy.