Short answer: AiSensy is the cheapest way in (a Free Forever plan, then Basic at ₹1,500 a month) and suits broadcast-led marketing teams, but chatbots and AI are paid add-ons. Wati costs more (Growth ₹2,999 a month) and suits support teams that live in a shared inbox. Mark360 has a free plan and Scale at $19 a month billed quarterly, with chatbots included and WhatsApp plus Instagram in one inbox.
Sources, checked 15 October 2026: www.wati.io/pricing, aisensy.com/pricing, mark360.ai/pricing.
Wati vs AiSensy vs Mark360: price comparison
| Wati | AiSensy | Mark360 | |
|---|---|---|---|
| Free plan | No (7-day trial; ₹999 PAYG in India) | Free Forever ₹0 (no broadcasting) | Free $0 |
| Entry paid plan (monthly billing) | Growth ₹2,999 | Basic ₹1,500 | Scale $19/month billed quarterly |
| Mid plan | Pro ₹6,499 | Pro ₹3,200 | Scale+ $99/month |
| Top listed plan | Business ₹18,499 | Premium ₹9,100; Unlimited ₹45,000 | Enterprise, custom |
| Annual billing | ₹2,199 / ₹4,899 / ₹14,799 a month | Basic ₹1,350, Pro ₹2,880 a month | Quarterly and annual options |
Full breakdowns: Wati pricing 2026 and AiSensy pricing 2026.
Users, chatbots and AI: what each plan really includes
| Wati | AiSensy | Mark360 | |
|---|---|---|---|
| Users on entry plan | 3 (no extra users on Growth) | 1 owner + 5 agents; extra ₹750/month each | 1 seat; extra seats from $25 |
| Chatbot builder | Included (advanced bots on Pro) | Add-on ₹2,500/month (₹2,250 annual) for 5 bots | Included (5 automation bots on Scale) |
| AI | AI Co-pilot credits included; Astra AI agents priced separately | AI agent add-on ₹1,350/month (₹1,215 annual) | AI support agent on Scale+ |
| Instagram automation on Pro | Not listed on the pricing page | WhatsApp and Instagram in one inbox |
WhatsApp message costs on each platform
All three run on the official WhatsApp Business Platform, so Meta's per-message fees apply everywhere. AiSensy lists ₹1.09 per marketing message and ₹0.145 per utility, authentication or service message for Indian users. Wati bills on its own rate card by country and category. From 1 October 2026 service messages are charged after 1,000 free a month per number on every provider; see the October 2026 change. Compare your volume with the WhatsApp API pricing calculator.
Which one should you pick?
- Choose AiSensy if you mainly send broadcasts and retargeting on a tight budget and don't need chatbots yet.
- Choose Wati if a support team of three or more works the WhatsApp team inbox all day and you can pay for Pro.
- Choose Mark360 if you want chatbots included, Instagram DMs and WhatsApp in one place, and a free start. See Mark360 vs Wati and Mark360 vs AiSensy.
Whichever you choose, put a click-to-chat link on your site and ads with our free WhatsApp link generator, and start campaigns from the WhatsApp message templates library.
Try Mark360 free before you commit to Wati or AiSensy
Run the same campaign and the same chatbot on Mark360's free plan on the official WhatsApp Business API, then compare.
Start free on Mark360 (no credit card) or book a demo and we will price your exact volume with you. Plans are on mark360.ai/pricing.
FAQs
Is AiSensy cheaper than Wati?
Yes on subscription. AiSensy Basic is ₹1,500 a month against Wati Growth at ₹2,999 a month (monthly billing, checked 15 October 2026). AiSensy's chatbot builder is a ₹2,500 add-on, so compare the total.
Which is better for customer support, Wati or AiSensy?
Wati, for teams that work a shared inbox all day, with routing and team reports on Pro. AiSensy is stronger on broadcasts and retargeting.
Does AiSensy have a free plan?
Yes, Free Forever at ₹0, without broadcasting. Wati has no free plan; it offers a 7-day trial and a ₹999 pay-as-you-go plan in India.
Do Wati and AiSensy include chatbots?
Wati includes a chatbot builder. AiSensy sells it as an add-on at ₹2,500 a month (₹2,250 a month billed annually).
Is Mark360 an official WhatsApp Business API provider?
Yes, Mark360 is an official Meta partner and runs on the WhatsApp Business Platform.
Are WhatsApp message charges included in the plan price?
No, on all three. Meta's per-message fees are billed on top of the subscription.
Can I switch from Wati or AiSensy to Mark360?
Yes. Your WhatsApp Business Account belongs to your Meta business, so you can move your number to another provider.
Facts and prices above were checked on the cited official pages on 15 October 2026; confirm on the vendor site before you buy.