WhatsApp templates
Order update WhatsApp templates
Order updates are utility messages when they describe a purchase the customer already placed. Keep offers out of them. A tracking link is fine. A coupon on the same template is not.
Customers in India ask 'where is my order' more often than they ask for another product. A confirmed, shipped, and out-for-delivery sequence cuts those chats. Put the order id and the courier AWB in variables so the same template covers every shipment.
Failed delivery and split shipments need their own wording. A single 'your order is on the way' template cannot honestly cover a box that came back to the hub, or a second parcel that ships tomorrow.
Utility
Order confirmed
Utility WhatsApp template that confirms an order id, item summary, and total, with a button to the order page. No upsell.
Open templateUtility
Shipped with tracking number
Utility WhatsApp template with courier name, AWB number, and a tracking link for a shipped order. No product recommendations.
Open templateUtility
Out for delivery today
Utility WhatsApp template for an order out for delivery today, with a time window and the last four digits to keep ready.
Open templateUtility
Delivered
Utility WhatsApp template confirming an order was delivered, with the order id and the date. No review ask and no coupon.
Open templateUtility
Delivery attempt failed
Utility WhatsApp template for a failed delivery attempt, with the reason, the next attempt date, and a reschedule button.
Open templateUtility
Second box in a split shipment
Utility WhatsApp template telling a customer their order is split, what already shipped, and when the rest leaves.
Open template