WhatsApp templates
Appointment reminder WhatsApp templates
A reminder for a time the person already booked is utility. A message that sells the next visit is marketing. Mixing the two is the usual reason these templates get rejected.
Send the 24-hour reminder and the same-morning reminder from the booking record, not from a broadcast list. Include the time, the place, and what to do if they cannot attend. A map link or a reschedule link belongs on a button, not buried in the sentence.
The rebooking template is separate on purpose. It goes out after the visit, it offers a return slot, and it is submitted as marketing. Do not bolt that offer onto the reminder they receive the day before.
Utility
Reminder 24 hours before
Utility WhatsApp template sent a day before a booked appointment, with time, place, and a reschedule link. No promotion.
Open templateUtility
Same-morning reminder
Same-morning utility WhatsApp reminder with the time, the practitioner, and a running-late reply. For booked visits only.
Open templateUtility
Appointment moved to a new time
Utility WhatsApp template that tells a customer their appointment moved, with the old time, the new time, and a confirm button.
Open templateUtility
Cancelled by the business
Utility WhatsApp template for cancelling a booked appointment, with the time, the reason, and a way to pick a new slot.
Open templateUtility
What to bring
Utility WhatsApp template listing what a customer should bring to a booked appointment, with time and place variables.
Open templateMarketing
Rebook after the visit
Marketing WhatsApp template that invites a past visitor to book the next appointment, with a suggested window and a decline button.
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