Marketing template
Weekend thali
Meta category: Marketing
Marketing templates promote, recommend, or try to bring someone back. Meta bills them as marketing messages. The person needs a valid opt-in, and the copy cannot be dressed up as a shipping or payment update.
You are promoting a weekend thali to people who may not have a booking. That is marketing.
Template body
Hi {{1}}, the weekend thali at {{2}} is {{3}} on {{4}}. It is served while it lasts that service. This is an offer, not a reservation.Sample values
Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.
| Variable | Sample |
|---|---|
| {{1}} | Kabir |
| {{2}} | Anar, Colaba |
| {{3}} | Rs 650 |
| {{4}} | Sat and Sun lunch |
Buttons
See the thali
Website link
https://anar.example/thali/{{1}}
Sample: https://anar.example/thali/weekend
No weekend offers
Quick reply
When to use it
Send it to guests who opted into offers, early enough that they can plan lunch, and only for outlets that are actually serving that thali. A Colaba price sent to someone who always visits Bandra, where the thali is different, is how this template gets reported.
Say it is not a reservation, because a WhatsApp from a restaurant otherwise reads as a booking confirmation. If they want a table, the page can take the booking. The message itself should not pretend they have one.
Tips for getting it approved
- Price and days must match the page.
- 'While it lasts' is only acceptable if you do run out. If you serve it all afternoon, delete that clause.
- Keep the decline reply.
Frequently asked questions
Can I send this to everyone who booked last month?
Only if those bookings collected marketing opt-in. A reservation is not permission for the Saturday offer.
What if the thali price differs at dinner?
Then {{4}} must say lunch, as the sample does, or you pass the service as the variable and keep dinner off this send.