Utility template
Pickup order ready
Meta category: Utility
Utility templates confirm or update something the person already asked for: an order, a booking, an appointment, or a payment they owe on an existing invoice. A discount, a new product, or a 'while you are here' line moves the template into marketing.
The guest placed a pickup order and you are telling them it is ready. That is utility, if you do not add a coupon for next time.
Template body
Hi {{1}}, order {{2}} is ready at the {{3}} counter. We can hold it until {{4}}. Ask for the order number at the pass.Sample values
Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.
| Variable | Sample |
|---|---|
| {{1}} | Sara |
| {{2}} | A-214 |
| {{3}} | Anar, Colaba takeaway |
| {{4}} | 7:40 pm |
Buttons
On my way
Quick reply
When to use it
Send it when the food is packed, not when the ticket prints. {{4}} is the time you will still hand it over in good condition. A 20-minute hold for ice cream and a 40-minute hold for biryani should not share a hardcoded number. The variable is there so they do not.
If you release the order to a rider instead, do not send this. The guest will arrive to an empty bag. Delivery status belongs on a delivery template.
Tips for getting it approved
- Order number in the sample, counter named.
- No 'add a dessert for Rs 99' line.
- The hold time must be operationally true.
Frequently asked questions
Can I include the item list?
A short item is fine as a variable if orders are usually one dish. A six-line thali will be cut off. The order number is the reliable handle.
What if they are 30 minutes late?
The template already states the hold time. After that, a person decides whether the food is still servable. Do not promise a remake in the template.