Utility template
EMI due date
Meta category: Utility
Utility templates confirm or update something the person already asked for: an order, a booking, an appointment, or a payment they owe on an existing invoice. A discount, a new product, or a 'while you are here' line moves the template into marketing.
An instalment the customer already signed up for is an existing obligation. Reminding them of that date is utility if you do not pitch a new loan.
Template body
Hi {{1}}, instalment {{2}} of {{3}} for loan {{4}} is due on the date in your agreement. Please keep the account funded.Sample values
Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.
| Variable | Sample |
|---|---|
| {{1}} | Kiran |
| {{2}} | 7 of 12 |
| {{3}} | Rs 4,250 |
| {{4}} | LN-55821 |
Buttons
View schedule
Website link
https://lendwell.example/loan/{{1}}
Sample: https://lendwell.example/loan/LN-55821
When to use it
Send this two or three days before the debit, only for a loan or fee plan the person already signed. {{2}} as '7 of 12' tells them where they are in the plan, which a bare amount does not.
Keep the due date on the schedule page if it is always the same day of the month. If debit dates vary, add a variable instead of hoping they remember. Do not attach a top-up or a credit-card offer.
Tips for getting it approved
- The sample loan id must not be a real customer's id. Use a clearly fake one, as here.
- No 'pre-approved' language. That is a new product.
- Do not ask them to share an OTP or a card number in the chat.
Frequently asked questions
Can a school fee plan use this template?
Yes, if the guardian enrolled in instalments. Change the samples to a fee-plan id. The structure is the same: which instalment, how much, which account.
What if auto-debit is already set up?
The message is still useful as a balance warning. Say 'keep the account funded' only when auto-debit is real. If they pay manually, point them at the schedule instead.