Utility template
Hotel pre-arrival
Meta category: Utility
Utility templates confirm or update something the person already asked for: an order, a booking, an appointment, or a payment they owe on an existing invoice. A discount, a new product, or a 'while you are here' line moves the template into marketing.
The guest has a reservation. Telling them how to reach the property and when the desk expects them is utility.
Template body
Hi {{1}}, {{2}} expects you on {{3}}. Check-in from {{4}}. The desk number and the pin are on your booking page. The reservation stands as booked.Sample values
Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.
| Variable | Sample |
|---|---|
| {{1}} | Neel |
| {{2}} | the Udaipur house |
| {{3}} | 12 Nov |
| {{4}} | 2:00 pm |
Buttons
Arrival details
Website link
https://trail.example/b/{{1}}
Sample: https://trail.example/b/QZ4K91
When to use it
Send it the day before arrival, for a reservation that is still active. Put the map pin and the desk phone on the page so a gate change does not require a new template. {{4}} must be that property's check-in time, not a generic 12 noon if the house opens at 2.
Early check-in for a fee is an offer. Leave it off this template. If they ask in the thread, a person can quote it.
Tips for getting it approved
- Do not promise an upgrade or a complimentary dinner.
- Property name and a date in the samples.
- No passport-collection request in the WhatsApp body. Collect documents on a secure page if you must.
Frequently asked questions
Can the template include the room category?
Only as a variable that matches the reservation. Do not list other categories they could switch to.
What if they have not paid the balance?
Use a payment template. This body says the reservation stands as booked, which is the wrong sentence for an unpaid hold.