Marketing template
Navratri collection
Meta category: Marketing
Marketing templates promote, recommend, or try to bring someone back. Meta bills them as marketing messages. The person needs a valid opt-in, and the copy cannot be dressed up as a shipping or payment update.
A Navratri collection drop is a product promotion. It is marketing even when the message leads with a greeting.
Template body
Hi {{1}}, Navratri at {{2}}: the {{3}} drop is in store and online through {{4}}. Garba-night edits are a separate rail on the page, not a surprise discount.Sample values
Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.
| Variable | Sample |
|---|---|
| {{1}} | Hetal |
| {{2}} | Ahmedabad |
| {{3}} | bandhani and mirror-work |
| {{4}} | ashtami evening |
Buttons
See the Navratri edit
Website link
https://rasa.example/navratri/{{1}}
Sample: https://rasa.example/navratri/ahmedabad
Stop festive messages
Quick reply
When to use it
Use this for a collection that exists because of Navratri, in the cities where you actually ship or have a store. {{2}} as Ahmedabad is honest for a store there. Do not send a city-specific drop to your whole national list.
Chaniya cholis, jewellery, and decoctions do not belong in one sentence. Pick the rail this list opted into. People who bought kidswear should not get a jewellery-only drop unless they asked.
Tips for getting it approved
- Name the craft or the category in the sample so the template is not a generic 'festive wear' blast.
- The end marker in {{4}} should be a day your merchandising calendar uses.
- Do not add a made-up 'flat 50%' if the page shows mixed prices.
Frequently asked questions
Is this only for Gujarat stores?
No. Navratri campaigns run in many cities. Pass the city as {{2}} and send each version only where that drop is available.
Can I mention dandiya timings?
Only if you are promoting an event you are hosting and the page lists the time. A clothing drop should not pretend to be an event invite.