Marketing template
End-of-season extra off
Meta category: Marketing
Marketing templates promote, recommend, or try to bring someone back. Meta bills them as marketing messages. The person needs a valid opt-in, and the copy cannot be dressed up as a shipping or payment update.
An extra markdown at the end of a sale is a promotion. Submit it as marketing and show the same percent on the page.
Template body
Hi {{1}}, the {{2}} end-of-season rail at {{3}} takes an extra {{4}} off the sale price through the date on the page. Full-price styles are excluded.Sample values
Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.
| Variable | Sample |
|---|---|
| {{1}} | Kavya |
| {{2}} | summer linen |
| {{3}} | House of Loom |
| {{4}} | 10% |
Buttons
Shop the rail
Website link
https://houseofloom.example/sale/{{1}}
Sample: https://houseofloom.example/sale/linen
Skip sale alerts
Quick reply
When to use it
Send this when you deepen an existing markdown, not on day one of the sale. {{4}} is the extra discount on top of the sale price. Say that plainly, as this body does, so 'extra 10%' is not read as 10% off the original MRP.
Exclude full-price styles in the copy if that is the rule. Customers who open a shirt at full price from this message will mark it as misleading, and that report costs more than the sale.
Tips for getting it approved
- The landing page sample should already show the extra percent.
- Name the category. 'Everything must go' with no rail is hard to defend.
- Do not reuse the Diwali code variable here. This is a different offer.
Frequently asked questions
Is end-of-season a festival template?
It sits with sale offers because the job is the same: a dated promotion to opted-in contacts. It is not tied to Diwali, which is why it has its own body.
Can the extra percent change by category?
Yes, if you pass it as {{4}} and the URL opens the matching rail. Do not send a 10% sample to a list landing on a 30% page.