Utility template
Result published
Meta category: Utility
Utility templates confirm or update something the person already asked for: an order, a booking, an appointment, or a payment they owe on an existing invoice. A discount, a new product, or a 'while you are here' line moves the template into marketing.
You are telling an enrolled learner that a result they sat is ready. You are not putting the score in the chat, and you are not selling the next course.
Template body
Hi {{1}}, the result for {{2}} is published. Sign in with the learner id {{3}} to see it. We do not send marks on WhatsApp.Sample values
Submit these as the examples Meta reviews. Replace them with your own customer data only at send time.
| Variable | Sample |
|---|---|
| {{1}} | Aanya |
| {{2}} | the October physics test |
| {{3}} | NA-20411 |
Buttons
View result
Website link
https://learn.northacademy.example/results/{{1}}
Sample: https://learn.northacademy.example/results/NA-20411
When to use it
Send it when the result is actually visible after login, not when the teachers are still moderating. {{3}} is an id, not the score. Parents comparing marks in a family group is a reason to keep numbers off WhatsApp.
If the login is down, wait. A result message that 404s gets more replies than the paper did. Do not add a 'enrol in the revision batch' line under the result.
Tips for getting it approved
- The body should explicitly keep marks off the channel, as this one does.
- No rank claims and no 'you did great' — you do not know, and it does not belong in a template.
- The sample URL should require a login in real use. The sample itself can be a path.
Frequently asked questions
Why not include the score?
WhatsApp is easy to forward. A login keeps the mark with the learner. It also stops a wrong mail-merge from sending one student's score to another.
Can the next course offer go in the same template?
No. Send the result as utility. If you market a revision batch, that is a separate marketing template to people who opted in.