The limitation of pure rule bots
Scripts work for FAQs and office hours. They fail when intent branches multiply or when customers mix languages and product questions.
What AI agents add
Agents grounded in your catalog, policies, and CRM context can interpret intent, ask clarifying questions, and route edge cases to humans.
Implementation checklist
- Define success metrics and baseline
- Map customer journeys and consent points
- Pilot one flow, then expand with Mark360 analytics
Mark360’s hybrid approach
Use deterministic flows for compliance-critical steps, then AI agents for discovery, qualification, and personalized follow-up—all on WhatsApp.
Mark360.ai is built for teams that want WhatsApp and Instagram automation with AI agents—without sacrificing compliance or customer trust.
